diff --git a/docs/WHY.md b/docs/WHY.md
index 945786f..8add6cc 100644
--- a/docs/WHY.md
+++ b/docs/WHY.md
@@ -60,4 +60,6 @@ There is no strong reason for drawing this specific link, other than the generic
 
 ![](pics/betting_market.jpg "Betting Market")
 
-There were some broad parallels between bookmakers in a market and vnodes in a Riak database, and using the actor names just stuck, even though the analogy is imperfect.
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+There were some broad parallels between bookmakers in a market and vnodes in a Riak database, and using the actor names just stuck, even though the analogy is imperfect.  Somehow having a visual model of these mysterious guys in top hats working away, helped me imagine the store in action.
+
+The name LevelEd owes some part to the influence of my eldest son Ed, and some part to the Yorkshire phrasing of the word Head.
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